Monday 16 December 2013

StyleCrush Interviews...Omenaa Boakye‏ - Successful Fashion Journalist


1. Tell us a little bit about your background 

I grew up in Golders Green, North West London. I now live in New York and have been here for three and a half years.

When I was sixteen I applied for an internship at two teen magazines, Bliss and Mizz. I worked in the fashion departments of both magazines over my summer holidays. I enjoyed working for both publications so much that I decided I wanted to be a fashion journalist and stylist. After completing my A Levels, I successfully gained a place at London College of Fashion on their BA (Hons) Fashion Promotion and Journalism course. Throughout my degree I continued to do work experience with different publications to learn more about the industry.

I have worked with TV shows, celebrities and brands both in London and New York namely; Bloomingdales, Macys, Lancôme, L’Oreal, Nintendo, Nivea, Ted Baker, The Times, InStyle, Harpers Bazaar, People, InTouch Weekly, Ladies Home Journal, The Wendy Williams Show, GMTV, BBC and CBS’ The Early show, amongst others.

2. What made you choose a career in the fashion industry in particular?

My mother has always been in to haberdashery, as a child I would see her making curtains, upholstering chairs and sewing amazing dresses. I also have three older sisters; I think seeing their style and my mum’s love of fashion sparked a big interest in me.

3. Fashion and style is constantly evolving. How do keep up to date with current and upcoming trends?  

Every year New York, London, Paris and Milan fashion weeks take place. All the designers show there collections at these shows giving you an idea of the trends for the forthcoming season. In addition, I read magazines, blogs and industry papers like WWD and Drapers. I also keep abreast of what is going on in society as society has a big impact on trends. People-watching is another past time; I love to see what people are wearing on the street and how they have put outfits together.

4. This season’s trends have ranged from tartan to punk fashion. Which trend would you consider your favorite for autumn/winter 2013?

I think it is very necessary to be aware of what the current trends are, however, I am not a big follower of them. I prefer to buy great staple items and unique pieces when styling myself. That said, I love the current boy-meets-girl trend: pinstripes, oversized coats and double-breasted jackets. I like structured tailoring.



5. Given your experience and success, what top 5 tips can you give our readers that would help them to pursue a career in fashion journalism or styling?

1. Intern, get work experience or assist – this is an invaluable experience that will help equip you with the necessary skills for the industry and give you great insight.

2. If you want to be a stylist do test shoots. If you want to be a journalist try and get writing experience; write for your university newspaper, local community paper, set up a blog or volunteer your writing skills to someone’s fashion site.

3. Read – make sure you keep up to date with what is going on in the industry and read magazines and blogs for inspiration.

4. Be innovative- think outside the box, what spin can you put on your article or shoot that is different? Always aim to grab the attention of the reader. Be inventive.

5. Never be afraid to ask. If you do not know something or do not understand something, ask. It is the only way you will ever learn.


6. And finally, what would you say is a key fashion piece that every woman should own?  

Ohhhh….just one? That’s impossible….I would probably have to say a great pair of black high heels; they immediately add elegance to any outfit, whether you are wearing a pair of skinny jeans or a tailored skirt.

Friday 13 December 2013

StyleCrush Loves...Velvet Blazers

High end collections have highlighted Velvet Blazers as the key piece for this year's party season.

Proceed with caution, this trend can make you look incredibly suave or unnecessarily retro.

Be sure to pair the timeless dark coloured blazer with a crisp white shirt and dark trouser combination as seen on Sherlock Homes actor Benedict Cumberbatch.


Benedict Cumberbatch in Dolce and Gabbana at The Hobbit: The Desolation of Smaug premiere in Berlin 

Designers from Alexander McQueen to Dolce & Gabbana and Etro have taken the velvet blazer in a new direction with contrast patterns, and varying bright colours.


Alexander McQueen Fall 2013


Etro Fall 2013


Dolce and Gabbana Fall 2013

Will you be rocking the Velvet Trend this season?

Wednesday 4 December 2013

StyleCrush Loves…Selena Gomez in Zara

Selena Gomez performed at the 106.1 KISS FM's Jingle Ball yesterday evening, and stunned in this Zara jumpsuit.


The daring jumpsuit is available for purchase for on Zara's website for £39.99 
*sticky tape required*


Tuesday 3 December 2013

British Fashion Awards 2013

Monday night marked the 25th Annual British Fashion Awards where many by the likes of Kate Moss and Christopher Kane where awarded for the contributions to fashion. See below for a few of the many names that walked this year's red carpet...


Sienna Miller wore a jewel toned Burberry Prorsum side slit gown 


While model turned designer Rosie Huntingdon-Whiteley gave a slightly androgynous look in this Antonio Berardi suit


Rita Ora transformed into old Hollywood glam in a Vivienne Westwood bespoke gown 


Alexa Chung wore a simple yet stylish mini dress by Stella McCartney


Kate Moss, who was awarded with this year's "Special Recognition Award" that honored her 25 years as a top model, and fashion muse wore Alexander McQueen 

Who was your best dressed this year?